Team Michigan benefits
ChadTough
Founded in memory of Chad Carr, ChadTough funds research to cure DIPG, a deadly childhood brain cancer, and walks families through diagnosis with one-on-one nurse navigation.
About
Game Gives Back
- The game
- Ohio State vs. Michigan
- Kickoff
- Saturday, November 28, 2026, noon ET
- Venue
- Ohio Stadium, Columbus
- All-time giving
- $231,000+
One line
Game Gives Back turns college football’s biggest rivalries into a fundraising competition: fans pick a side, give, and push their team up a live scoreboard for charity.
Short description
Game Gives Back channels the passion of college football fans into giving. For the 2026 Ohio State vs. Michigan game, fans pick a side and give online. Gifts to Team Michigan benefit ChadTough, and gifts to Team Ohio State benefit The Reeb Center. Learn more at gamegivesback.org.
Full boilerplate
The mission of Game Gives Back is to empower compassion through spirited competition and transform the lives of those most in need. Fans of rival teams pick a side and compete to raise the most for charity. For the 2026 Ohio State vs. Michigan game on November 28, gifts to Team Michigan benefit ChadTough, which funds research to cure DIPG, a deadly childhood brain cancer, and supports families through diagnosis. Gifts to Team Ohio State benefit The Reeb Center, which connects South Side Columbus neighbors with food, housing, education, workforce development and more under one roof. Game Gives Back supporters have given more than $231,000 to date. Game Gives Back is a fiscally sponsored project of Reeb Avenue Center, a 501(c)(3) nonprofit (EIN 46-3956659).
Key messages
What to say
01
Same rivalry. Bigger stakes.
The rivalry is the fuel. Fans compete as hard as their teams do, and this time the win goes to two charities.
02
Pick your side. Every dollar counts.
Every gift goes on a live scoreboard, so fans can see their team pull ahead and rally their friends to give.
03
Two causes, one game.
Gifts to Team Michigan benefit ChadTough. Gifts to Team Ohio State benefit The Reeb Center. Each team’s total is granted to its beneficiary after the game.
04
A track record of giving.
Game Gives Back supporters have given more than $231,000 to date, and 2026 adds to that total.
05
Easy to give, and tax-deductible.
Fans can give in seconds at gamegivesback.org and get an emailed receipt right away. Gifts are tax-deductible to the extent allowed by law.
2026 beneficiaries
Who we play for
Team Ohio State benefits
The Reeb Center
Reeb Center connects South Side neighbors with basic needs, food, housing, workforce development, adult and early childhood education, youth programming, health and wellness, recovery, and reentry support under one roof.
Logos
Logo kit
Use SVG wherever you can: it stays sharp at any size. PNGs have transparent backgrounds. JPGs are black on white.
Social
Social kit
Ready-to-post graphics for Instagram, Facebook, LinkedIn and X. Pick the size that fits, add a caption, and link to gamegivesback.org.
Game announcement
For kicking off the campaign.
Beneficiaries
For spotlighting each team’s charity.
Donations live
For driving gifts once giving is open.
Sample captions
General
Same rivalry. Bigger stakes. Pick your side in Ohio State vs. Michigan and give to push your team up the scoreboard. Gifts benefit ChadTough and The Reeb Center. gamegivesback.org
Team Michigan
Go Blue! Every gift to Team Michigan benefits ChadTough, funding research to cure DIPG, a deadly childhood brain cancer. Get on the board at gamegivesback.org
Team Ohio State
Go Buckeyes! Every gift to Team Ohio State benefits The Reeb Center, connecting South Side Columbus neighbors with food, housing, education and more. Get on the board at gamegivesback.org
Brand basics
Using the brand
Colors
Black and white lead. Color only comes from the rivalry.
- #000000
Black
Primary
- #FFFFFF
White
Primary
- #00274C
Michigan blue
Team Michigan
- #FFCB05
Maize
Team Michigan
- #BB0000
Scarlet
Team Ohio State
- #666666
Gray
Team Ohio State
Type
Field Gothic, from Adobe Fonts, in its condensed cuts for headlines and regular for text. If you don’t have it, Barlow Condensed and Barlow are free on Google Fonts.
Logo do’s
- Use black on light backgrounds and white on dark.
- Leave clear space around the logo.
- Use the supplied files.
Logo don’ts
- Don’t recolor, stretch or rotate it.
- Don’t add shadows, outlines or effects.
- Don’t place it on busy photos.
Getting the names right
- Game Gives Back on first mention; GGB is fine after that.
- ChadTough or ChadTough Defeat DIPG. Please don’t use “ChadTough Foundation”; that name was retired in a merger.
- The Reeb Center. Its legal name is Reeb Avenue Center, which also serves as Game Gives Back’s fiscal sponsor.
- Game Gives Back is not affiliated with or endorsed by The Ohio State University, the University of Michigan, or the Big Ten Conference. Please don’t imply otherwise, and don’t pair our logo with university marks.
Contact
Talk to us
For media, partnership and sponsorship inquiries:
Julie Kriss
Board Member, Game Gives Back
julie@gamegivesback.org